First Hotels currently has 60 hotels in Sweden, Norway and Denmark. In Norway First have 9 hotels. Our vision is to become a symbol of joy, care and innovation in the hotel industry. Working with us will be a pleasure. We will lead developments within the industry. We will exceed people's expectations by showing consideration for our employees and guests and the world about us.

Our target is for First Hotels to be perceived as a second home for individual needs in modern times. A second home in that we recognize people and are personal and friendly, show consideration for individual wishes through responsiveness, variation and integrity, and adapt to the times we live in by being untraditional, exciting, innovative, different and creative.







FIRST HOTELS

At the end of 2000 First Hospitality, founded in 1993, was divided into two separate companies, an operational company First Hospitality AB (Tribe Hotel Management Group as of September 2001) and a franchise company under the name First Hotels AB. This division means that all hotels in the chain are now linked to First Hotels through franchise agreements.

During spring 2001 First Hotels drew up a new strategy for the company and the hotels. Instead of dividing the hotels up into three brands, First Hotel, First Express and First Resort, all hotels will in future be branded under one name, First Hotels.




MEMBERSHIP

First Member is First Hotels´ loyalty programme for frequent guests. We want you to feel especially welcome. Membership is free of charge and provides bonus points and special entitlements. The card is personal and non-transferable. You become a First Member easily by filling in a membership application. Application forms can also be found at our hotels.

When you become a First Member, you get bonus points for all accommodation and other purchases. The system is easy, for every SEK/NOK/DKK you spend at a First Hotel, you collect points. The system also gives you points for food and beverage at our hotel restaurants connected to the First Member programme, minibar items, telephone calls, etc. In other words, your bonus account will add up quickly.

You may use your bonus points by spending complimentary nights at First Hotels or enjoying fine dining at the restaurant. The more you stay and eat at First Hotels the more benefits you will get. You qualify for certain benefits as soon as you become a First Member.




First Member

Receive a personal guest profile and get treatment for special requests, e.g. non-smoking room. Receive special offers. Guaranteed reservation on late arrivals.

First Silver Member

Benefits as above and Free upgrade if room is available. 10% discount or a voucher worth 50 SEK/NOK/DKK in restaurants connected to the First Member programme. Stay two for the price of one. Free evening paper in Sweden or free newspaper in Norway and Denmark.

First Gold Member

Benefits as above and Priority on waiting list. VIP gift in your room daily. Late checkout until 3 p.m. Please notiy the reception. Free pay-TV. 20 % discount or a voucher worth 100 SEK/NOK/DKK in resturants connected to the First Member programme.

First Platinum Member

Benefits as above and 50 % discount on telephone calls. Free morning paper delivered to your door. A special VIP gift in your room daily. Guaranteed a room if reservation is done at least 48 hours before arrival. 20 % discount or a voucher worth 150 SEK/NOK/DKK in resturants conntected to the First Member programme. Enjoy special VIP-invitations and offers.




GOLF

For bookings and further information on which golf courses the hotel co-operates with, please contact the hotel directly. All prices are presented in local currency and are applicable per person in a double room, including breakfast and green fee with guaranteed start. The extra charge for a single room is 200 per person and night. This offer is valid weekends and every day during the summer. The Golf Package is valid for a limited number of rooms and cannot be combined with other offers. Subject to printing errors and local variations.

FIRST HOTELS LOCATION



BERGEN


Fist Hotel Marin


DRAMMEN


First Hotel Ambassadeur


HAMAR


First Hotel Victoria


LILLEHAMMER


First Hotel Breiseth


MANDAL


First Hotel Solborg


OSLO


First Hotel Millennium

First Hotel Nobel House


STAVANGER


First Hotel Alstor


ÅLESUND


First Hotel Atlantica